IDEA

• What is IDEA?
• Why we use IDEA
• How we can use IDEA
• How does TEXAS fit into this?

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Why we use IDEA

"Customers are the experts on their personal situations. That's why it's important we ask questions to better understand what they need from us. The more we understand, the better we can help."

IDEA helps us to get underneath our customers vulnerability by asking thoughtful questions, uncovering any unique or additional customer needs, and finding ways to support them.

Being curious about our customers will lead to positive outcomes for everyone.

IDEA is a tool that makes our conversations easier. The more you practice using it, the more natural your conversations will feel.